Acme Supply Co.

We get the right materials to the right people — on time, every time. No drama.

Color Palette

Name	Hex	RGB	CSS Variable
Navy PRIMARY	`#1B3A5C`	`rgb(27,58,92)`	`--color-navy`
Orange ACCENT	`#E8692A`	`rgb(232,105,42)`	`--color-orange`
Cream BACKGROUND	`#F5F2EE`	`rgb(245,242,238)`	`--color-cream`
Charcoal TEXT	`#222222`	`rgb(34,34,34)`	`--color-charcoal`
Steel SECONDARY	`#8A9BB0`	`rgb(138,155,176)`	`--color-steel`

Typography

Heading: Barlow Condensed

Body: Inter

Voice & Tone

Direct, dependable, no-nonsense

✓ Write like this

Say the thing — no throat-clearing or hedging
Use short, plain sentences like contractors talk
State availability clearly: 'Same-day delivery on most orders before noon.'
Be honest about errors: 'We're out of stock. Here's what we can get you by Thursday.'
Use plain CTAs like 'Get a quote' or 'Call us'
Communicate confidently from earned knowledge

✗ Avoid

Use corporate fluff like 'committed to delivering synergistic supply chain solutions'
Use passive hedging like 'Availability may be subject to regional inventory variances'
Oversell with claims like 'The best supply experience you've ever had, guaranteed!'
Use vague CTAs like 'Explore our solutions'
Add jargon for its own sake
Qualify every statement

Logo Assets

primary ↓reversed ↓mark ↓

CSS Tokens

Live URL: [slug].chatmybrand.com/tokens.css

/* Acme Supply Co. — Brand Tokens */
/* Generated by ChatMyBrand · 2026-05-28 */

:root {
  --color-navy: #1B3A5C;
  --color-primary: #1B3A5C;
  --color-orange: #E8692A;
  --color-accent: #E8692A;
  --color-cream: #F5F2EE;
  --color-background: #F5F2EE;
  --color-charcoal: #222222;
  --color-text: #222222;
  --color-steel: #8A9BB0;
  --color-secondary: #8A9BB0;
  --font-heading: 'Barlow Condensed', sans-serif;
  --font-body: 'Inter', sans-serif;
}