Acme Supply Co.

We get the right materials to the right people — on time, every time. No drama.

Color Palette

NameHexRGBCSS Variable
Navy
PRIMARY
#1B3A5C rgb(27,58,92) --color-navy
Orange
ACCENT
#E8692A rgb(232,105,42) --color-orange
Cream
BACKGROUND
#F5F2EE rgb(245,242,238) --color-cream
Charcoal
TEXT
#222222 rgb(34,34,34) --color-charcoal
Steel
SECONDARY
#8A9BB0 rgb(138,155,176) --color-steel

Typography

Aa
Heading: Barlow Condensed
Aa
Body: Inter

Voice & Tone

Direct, dependable, no-nonsense

✓ Write like this
  • Say the thing — no throat-clearing or hedging
  • Use short, plain sentences like contractors talk
  • State availability clearly: 'Same-day delivery on most orders before noon.'
  • Be honest about errors: 'We're out of stock. Here's what we can get you by Thursday.'
  • Use plain CTAs like 'Get a quote' or 'Call us'
  • Communicate confidently from earned knowledge
✗ Avoid
  • Use corporate fluff like 'committed to delivering synergistic supply chain solutions'
  • Use passive hedging like 'Availability may be subject to regional inventory variances'
  • Oversell with claims like 'The best supply experience you've ever had, guaranteed!'
  • Use vague CTAs like 'Explore our solutions'
  • Add jargon for its own sake
  • Qualify every statement

Logo Assets

primary ↓reversed ↓mark ↓

CSS Tokens

Live URL: [slug].chatmybrand.com/tokens.css

/* Acme Supply Co. — Brand Tokens */
/* Generated by ChatMyBrand · 2026-05-28 */

:root {
  --color-navy: #1B3A5C;
  --color-primary: #1B3A5C;
  --color-orange: #E8692A;
  --color-accent: #E8692A;
  --color-cream: #F5F2EE;
  --color-background: #F5F2EE;
  --color-charcoal: #222222;
  --color-text: #222222;
  --color-steel: #8A9BB0;
  --color-secondary: #8A9BB0;
  --font-heading: 'Barlow Condensed', sans-serif;
  --font-body: 'Inter', sans-serif;
}